Trademarks

There are multiple ways trademarks can be interesting. They can be funny. Sometimes, there is just an unlucky design that causes people to see other things than the trademark owner intended to convey. In other cases, the trademark offices do not agree to accept a trademark, for instance because a trademarks is deemed "unsuitable" for registration.

Fit Chick

A Belgian supermarket markets their special chicken's eggs and chicken meat by using pedometers to show how active their chickens are.

Covidiot

Considering the seriousness of COVID, the Board of Appeal of the European Trademark Office considered this trademark to be immoral.

Apple

A trademark protecting the store design of the Apple Store. Not all countries accept this as a trademark.

Instituto de Estudos Orientais

The Institute of Oriental Studies at the Federal University of Santa Catarina in Brazil used this logo, which depicts an Asian-influenced building with a rising sun.

Pedri

This European trademark was refused because the wording means "fags" in Slovenian - a derogatory reference to homosexuals. Not sure if the Spanish applicant was aware of this...

Arlington Pediatric Center

Not the best logo to inspire parents to entrust their children into this clinic's care.

Fucking Hell

A light beer ("hell") named after the Austrian town of Fucking. The German Appeal Court considered this trademark unlikely to be perceived by the public as referring to a light beer from a specific town.

Kudawara

Japanese pharmacy Kudawara wanted to use the "K" in a clever way and they succeeded.

Xoxoloco

Strangely enough, the image of this trademark for alcoholic beverages was not the problem for the Spanish IP office. The refusal seemed to focus on the use of the "xoxo" word in the image, apparently referring to the Spanish "chocho".

Dancing class

Do you see two people or one person?

The Computer Doctors

An interesting choice of logo design.

Clinica Dental

You do not have to fear going to the dentist at this clinic, it should be a pleasant experience.

Mama's Baking

These Mama's are on fire!

DoughBoys

You should always think about the logo design when your trademark contains two words, the first beginning with a D and the second with a B.

Mont-Sat

This company certainly has some reach for its satelite dishes.